Loren Robb

Loren Robb is an international sports intermediary, talent identification specialist, entrepreneur and mental health advocate whose career combines elite sport with two decades of lived experience surrounding mental health. For eight years, Loren worked within the high-pressure world of global sports recruitment, collaborating with leading agencies, athletes, investors and executives while identifying talent and facilitating opportunities across multiple sporting codes. Alongside this professional experience, his years as a primary caregiver for his mother during her experience with severe mental health challenges and advanced dementia profoundly shaped his understanding of resilience. Today, Loren uses these experiences to champion healthier approaches to sustainable high performance.

Loren’s connection with sport began as an athlete, achieving competitive recognition before severe injury and illness brought his playing career to an unexpected end. Rather than leaving sport behind, he redirected his competitive mindset towards sports management and became a self-taught student of global sports strategy. In 2018, Loren became an Agent Advisor with Sports Management Worldwide and an intermediary with Football Australia, beginning a period of international work across talent identification and recruitment. He subsequently developed experience navigating negotiations and relationships involving sports agencies, club owners, investors, corporate executives and professional athletes.

Alongside his intermediary work, Loren pursued several entrepreneurial and commercial ventures. In 2020, he established LR Wildblaza Cricketbats, operating an international cricket equipment manufacturing and import and export business between Perth and India. In 2021, he became an Aussies Franchise Owner within the American Premier League, before serving as Director of Global Seven Entertainment PTY LTD from 2022 to 2025. He has also continued working in talent identification and scouting. Throughout much of this period, Loren balanced demanding international responsibilities with seven years as the primary live-in caregiver for his mother, an experience that gave him a deeply personal understanding of psychological pressure, responsibility and emotional resilience.

Loren is hired as a speaker for his distinctive perspective at the intersection of elite performance, leadership and mental health. Following his mother’s passing, he strengthened his commitment to improving mental health and wellbeing for athletes, leaders and organisations worldwide. Drawing on experiences from competitive sport, international negotiations, entrepreneurship and caregiving, Loren explores how people can pursue ambitious goals without neglecting their psychological wellbeing. His talks provide empathetic and practical strategies for resilience, sustainable performance and leadership under pressure, challenging audiences to recognise that protecting human wellbeing and maintaining the drive to succeed should never be competing priorities.