Alexander Novicov

Alexander Novicov is a globally respected mental health and wellbeing speaker, renowned for his inspiring keynote talks on brand purpose, emotional storytelling and creating a life of meaning. As the CEO of Way Boutique Agency, Alexander blends his deep expertise in emotional marketing with a powerful personal journey of transformation, using his platform to promote purpose-driven living and business. With a mission to help people with passion flourish, he has become a leading voice on how meaningful work and self-awareness are vital to our mental wellbeing.

With a career in sales and marketing beginning in 2004, Alexander founded Way Boutique Agency in 2010, driven by a belief that purpose can transform not only brands, but lives. Under his leadership, the agency has helped over 80 local and global clients—such as Eurovision, Holland & Barrett, and Pizza Express—develop authentic, purpose-led brand stories. His work challenges audiences to reflect on what truly matters, cultivating resilience, motivation and a deeper sense of fulfilment.

A published author, Alexander’s acclaimed book “Not Another Pair of Shoes: Building Your Brand’s Story & Purpose” explores how brand identity and purpose can be transformative forces in today’s world. Endorsed by marketing legend Seth Godin, the book highlights Alexander’s credibility and impact in the field. His message resonates far beyond the corporate world, encouraging individuals to become more emotionally aware, intentional and inspired in their everyday lives.

Alexander has delivered powerful talks at major events and institutions including the University of Greenwich in London, HIS in Amsterdam, and AIBC Conference in Dubai. Whether he’s sharing insights on emotional storytelling or speaking about his own journey, Alexander’s energy is contagious, his message compelling. To inspire your audience to connect with their values and create lasting, purpose-driven change, hire Alexander Novicov via The Mental Health Speakers Agency.