Elizabeth Joseph

Elizabeth Joseph is a leading voice in the conversation around women’s mental health and midlife transformation. Known to many as The Menopause Guinea Pig, Elizabeth has built a powerful platform that champions open dialogue around perimenopause, menopause, and the psychological challenges many women face during this life stage. With warmth, wit and authenticity, she dismantles taboos, normalises the chaos of hormonal change, and helps women reclaim their identity and confidence. Her work as a certified health coach, freelance writer, and pro-age model in her fifties positions her as a uniquely relatable and trusted figure in the health and wellbeing space.

Elizabeth’s journey into this work was sparked by personal frustration and confusion. Like many women, she entered perimenopause unaware and unprepared, initially fearing serious health conditions due to the severity of her symptoms. Discovering how poorly informed and unsupported most women felt, she turned her experience into a mission. As The Menopause Guinea Pig, Elizabeth began experimenting with both conventional and alternative therapies – from cold-water swimming and turmeric to cacao ceremonies and womb massage – documenting her experiences with a characteristic blend of honesty and humour. Her findings appear in her popular columns in Platinum Magazine, Living North, and Pause Live, where she addresses hot flushes, mood swings, brain fog, disrupted sleep, skin issues, and more with practical advice and raw insight.

A regular face on television and digital platforms, Elizabeth has appeared as an expert guest on QVC’s ‘Menopause Your Way’, and has been invited to speak on major wellness podcasts, including ‘The Menopause Mindset’ and ‘Real Menopause Talk’. She brings a lived experience and openness that resonates deeply with her audience, earning testimonials like: “Your honesty is brilliant” and “Brave and honest”. As a keynote speaker on women’s mental health, wellbeing and leadership, Elizabeth has delivered talks for organisations including Paramount+, Shoreditch House, and Living North Live, creating spaces where audiences feel seen, heard, and empowered.

Elizabeth’s work goes beyond awareness – it’s about transformation. Whether on stage or in print, she challenges the shame and silence that has historically surrounded menopause. Her approach isn’t clinical; it’s compassionate, human, and full of humour. Through storytelling and advocacy, Elizabeth helps women move from feeling isolated to feeling inspired, proving that midlife is not an ending, but the beginning of a bold, unapologetic second act.