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Lubna Samara is the Founder and CEO of the multi-award-winning leadership development company HigherWill, a leadership development consultancy supporting leaders in unlocking the full potential of their people whilst driving purpose-led growth and creating lasting impacts. With over 25 years of experience, she implements the importance of wellbeing into her ability to bridge science, spirituality, and business into transformative insights for modern leadership.
Holding a BSc in Mathematics and an MBA in Finance, she began her career in the intense worlds of the petroleum industry and investment banking. After years in corporate life, she embarked on a personal journey of inner development, dedicating herself to the study and practice of spirituality, T’ai Chi, meditation, and energy healing. This holistic integration of mind, body, and purpose now fuels her approach to leadership and mental wellbeing.
A compelling speaker and visionary, Lubna delivers keynote presentations that inspire and uplift audiences. Her talks on purpose at work, visionary and servant leadership, and developing spiritual intelligence resonate with a wide range of professionals, from executives to entrepreneurs, seeking deeper meaning and mental resilience in their lives and work. She is also the creator of groundbreaking leadership frameworks: The Fifth Quadrant – The Next Chapter Leadership and The Four Quadrants of Growth Method™ – Team Builder, ensuring that mental wellness isn’t treated as a separate initiative, but as a strategic pillar in building high-performing teams and resilient organisations. These models empower leaders to cultivate high-performance environments rooted in strategic foresight, purpose, and holistic wellbeing. Her company HigherWill was recognised as The Best UK Leadership & Spiritual Coaching Company 2021 at the Greater London Enterprise Awards and as the Leadership & Holistic Wellbeing Company of the Year 2024 by Corporate Vision, part of the AI Global Media Group – further cementing her role as a leader in the wellbeing space. Lubna is also the #1 International Bestselling Author of ‘Beyond Potential’, a transformative, practical guide for organisations striving to create mentally healthier workplaces. She is also a Trustee of The Healing Trust, reflecting her deep commitment to healing and service. With a rare combination of analytical rigor and soulful insight, Lubna Samara aims to bring attention to the inner calm and clarity an individual can foster in the development of their spiritual leadership.
“Lubna’s deep understanding of anxiety and stress management was evident throughout the session. She provided practical tools and strategies that were easy to implement, helping us to not only manage stress but also harness it to build resilience… I highly recommend Lubna to any organisation looking to support their staff’s mental well-being and resilience. Thank you, Lubna, for an outstanding and enriching experience!”
“The workshop was incredibly insightful and enjoyable, and it was easy to apply what we learned in a practical setting around the gym. The group exercises were great; they helped to solidify the concepts that Lubna is teaching and understand complex topics in an easy way. Lubna is excellent at explaining the content and answering questions. Her positive energy is contagious!”
“We were very pleased to receive the insights on Social Entrepreneurship from Lubna Samara, and it was even better that she is a resident in our Borough. It is exactly this kind of role model that inspires our community to achieve their own ambitions. Thank you for sharing your knowledge in such an inspiring way.”
The Mental Health Speakers Agency has been one of the UK’s leading bureaus for emotional wellbeing experts since 2020. We supply speakers for corporate and public events across the world, and cater to both in-person occasions and online webinars. Our roster includes athletes, psychologists, celebrities and more, to ensure that audiences of all demographics receive tailored, impactful mental health guidance.
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