Lubna Samara

Founder & CEO of HigherWill & International Bestselling Author of 'Beyond Potential'

  • Award-Winning Leadership & Wellbeing Innovator
  • HighWill recognised as the Leadership & Holistic Wellbeing Company of the Year 2024
  • Trustee of The Healing Trust

Discover Lubna Samara’s biography of published work below.

Lubna Samara 'Beyond Potential: The Complete Wellbeing Guide to Boost Performance and Success at Work' Cover
Beyond Potential: The Complete Wellbeing Guide to Boost Performance and Success at Work

When Lubna Samara is booked for events, they are known to discuss the following speaking topics:

Visionary & Servant Leadership: To Leady Truly is to Serve
Developing Spiritual Intelligence: Our Next Chapter
Redefining Success in the Age of Purpose
Empathy in Action: Cultivating Trust and Collaboration Across Teams and Clients
From Anxiety to Resilience: Practical Steps to Grow and Thrive in Your Role
Step into Your Genius Zone: Harness Your Superconscious for Peak Performance
Shared Values & Purpose: Aligned to True North

Lubna Samara is the Founder and CEO of the multi-award-winning leadership development company HigherWill, a leadership development consultancy supporting leaders in unlocking the full potential of their people whilst driving purpose-led growth and creating lasting impacts. With over 25 years of experience, she implements the importance of wellbeing into her ability to bridge science, spirituality, and business into transformative insights for modern leadership.

Holding a BSc in Mathematics and an MBA in Finance, she began her career in the intense worlds of the petroleum industry and investment banking. After years in corporate life, she embarked on a personal journey of inner development, dedicating herself to the study and practice of spirituality, T’ai Chi, meditation, and energy healing. This holistic integration of mind, body, and purpose now fuels her approach to leadership and mental wellbeing.

A compelling speaker and visionary, Lubna delivers keynote presentations that inspire and uplift audiences. Her talks on purpose at work, visionary and servant leadership, and developing spiritual intelligence resonate with a wide range of professionals, from executives to entrepreneurs, seeking deeper meaning and mental resilience in their lives and work. She is also the creator of groundbreaking leadership frameworks: The Fifth Quadrant – The Next Chapter Leadership and The Four Quadrants of Growth Method™ – Team Builder, ensuring that mental wellness isn’t treated as a separate initiative, but as a strategic pillar in building high-performing teams and resilient organisations. These models empower leaders to cultivate high-performance environments rooted in strategic foresight, purpose, and holistic wellbeing. Her company HigherWill was recognised as The Best UK Leadership & Spiritual Coaching Company 2021 at the Greater London Enterprise Awards and as the Leadership & Holistic Wellbeing Company of the Year 2024 by Corporate Vision, part of the AI Global Media Group – further cementing her role as a leader in the wellbeing space. Lubna is also the #1 International Bestselling Author of ‘Beyond Potential, a transformative, practical guide for organisations striving to create mentally healthier workplaces. She is also a Trustee of The Healing Trust, reflecting her deep commitment to healing and service. With a rare combination of analytical rigor and soulful insight, Lubna Samara aims to bring attention to the inner calm and clarity an individual can foster in the development of their spiritual leadership.

Official Testimonials

Lubna Samara is regularly booked to engage audiences at events, read their latest feedback below:

“Lubna’s deep understanding of anxiety and stress management was evident throughout the session. She provided practical tools and strategies that were easy to implement, helping us to not only manage stress but also harness it to build resilience… I highly recommend Lubna to any organisation looking to support their staff’s mental well-being and resilience. Thank you, Lubna, for an outstanding and enriching experience!”

Stephen, Training Manager, UsayCompare

“The workshop was incredibly insightful and enjoyable, and it was easy to apply what we learned in a practical setting around the gym. The group exercises were great; they helped to solidify the concepts that Lubna is teaching and understand complex topics in an easy way. Lubna is excellent at explaining the content and answering questions. Her positive energy is contagious!”

Steve, Senior General Manager, Virgin Active

“We were very pleased to receive the insights on Social Entrepreneurship from Lubna Samara, and it was even better that she is a resident in our Borough. It is exactly this kind of role model that inspires our community to achieve their own ambitions. Thank you for sharing your knowledge in such an inspiring way.”

Venu, CEO, The Westway Trust

To enquire about Lubna Samara for your event or corporate function, simply contact us via agent@mentalhealthspeakers.co.uk or call a booking agent on 0203 9816 296.